Saga of The Affluent Walking Dead

financial advisor marketing storyselling for financial advisors Nov 11, 2018

The wait is over.

Ready to learn the antidote to keep your affluent prospects from turning into zombies?

Great.

The secret sauce that keeps your prospects mentally alert and awake is: STORIES

The brain loves stories. Mental images. Visualizations.

When you use stories and metaphors it lights up your affluent prospects brain.

Stories stimulate and awaken attention. They keep them engaged and tuned in.

All those fancy numbers and stats start to put your prospect’s brain to sleep… and sadly many advisors focus on the data and expect it to win the sale.

Because of this… I’ll be sharing more on the power and use of stories in the weeks to come.

Stay tuned.

Josh Ford

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"Josh Ford's had the unique privilege of working with and writing for some of the premier figures, financial advisors and marketing companies... such as:

Clayton Makepeace
(World's Highest-Paid Copywriter)
Jason Wenk (Founder of FormulaFolio Investments 2015 Fastest Growing RIA in US)
Bob Bly (Called "America's Top Copywriter")
AWAI (#1 Training Company of Copywriters & Writers)
United Health Group (Top Insurance Company & #17 on the Fortune 500 List)